ReblCa
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(Neither of these women are bulky. One of them isn’t even a woman.)
A common concern from women interested in CrossFit (or any program with strength training) is getting (gasp!) bulky.
9 Ways to Improve Social Marketing for your Box
CrossFit’s rapid expansion brings more competition and the need for Box Owners to tighten-up their marketing plans for 2013. Here are a few ways to distance yourself from the competition, crush Globo Gyms and keep your athletes happy.
- Separate your Programming from your Marketing. I know you work hard on it. I know it’s one of the core differences between you and “Globo Gym” but it is not an effective way to convert website and Facebook visitors into clients.
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All set to slang #TheSauce at Heart of America 4 hosted by CrossFit Springfield. Free #Recovery drinks for all athletes and event specials.
ReblCa: 15 October 2012 Social Stats: Facebook
For the 30 day period ending 15 October 2012.
Facebook Stats for ReblCa Clients
New Likes: Up 50.60%
Friends of Friends: Up 44.82%
People Talking About This: Up 877.25%
Weekly Total Reach: 399.43%
This video may cause extreme arousal in both men and women.
Let’s get better social engagement for your event. Because it is currently making small children sad…and that’s not good for anyone.
This case study provides the basis for our quarterly Sweepstakes campaigns with Wildfire. 865% increase in their email database, 2,488% INCREASE in their Facebook fan base and 50% of sales came from a year-long sweepstakes.
Facebook First
On a recent call the question was raised why we use Facebook more than other social networks.
Here are a few reason why Facebook is still the Social Media King at ReblCa
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Smash Your Silo
Most small businesses are stuck inside a silo of social influence. Their customers have common interests, common Facebook friends and common sharing habits. You break out of your silo by using new campaigns, smart technology and forming partnerships with businesses in and out of your industry.
Strength in Numbers
When we decided to build our program for CrossFit Affiliate owners the objective was to build a massive network of Boxes using extremely sophisticated social campaigns to grow the number of people exposed to CrossFit. Our fear was Affiliates would face extreme challenges from well-funded mega gyms in their regional markets. The realization that a VC Firm wants to buy and then destroy CrossFit adds another external threat the the community we all love.
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Enemies At The Gate
This is an old Post that seems appropriate given the news about Anthos and CrossFit. Turns out I was wrong about the near-term threat to affiliates being large gyms with copycat programs.
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Phase 3: Monetization
After building trust and filling your sales pipeline for 60 days it’s time to make it rain new customers. Monetization uses facebook applications with creative calls-to-action and incentives for sharing to bring athletes off the sidelines and into your box.
