CrossFit’s rapid expansion brings more competition and the need for Box Owners to tighten-up their marketing plans for 2013. Here are a few ways to distance yourself from the competition, crush Globo Gyms and keep your athletes happy.
Separate your Programming from your Marketing. I know you work hard on it. I know it’s one of the core differences between you and “Globo Gym” but it is not an effective way to convert website and Facebook visitors into clients.
This case study provides the basis for our quarterly Sweepstakes campaigns with Wildfire. 865% increase in their email database, 2,488% INCREASE in their Facebook fan base and 50% of sales came from a year-long sweepstakes.
Most small businesses are stuck inside a silo of social influence. Their customers have common interests, common Facebook friends and common sharing habits. You break out of your silo by using new campaigns, smart technology and forming partnerships with businesses in and out of your industry.
When we decided to build our program for CrossFit Affiliate owners the objective was to build a massive network of Boxes using extremely sophisticated social campaigns to grow the number of people exposed to CrossFit. Our fear was Affiliates would face extreme challenges from well-funded mega gyms in their regional markets. The realization that a VC Firm wants to buy and then destroy CrossFit adds another external threat the the community we all love.
After building trust and filling your sales pipeline for 60 days it’s time to make it rain new customers. Monetization uses facebook applications with creative calls-to-action and incentives for sharing to bring athletes off the sidelines and into your box.